Feel the Rhythm.Live the Beat.

SWG is a leading event planning agency bringing Afrobeats and Amapiano music to life on world-class stages. Since 2017, we’ve harnessed the global surge in Afro music to curate unforgettable experiences.

The Bright Minds at SWG
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SWG Expertise

Why SWG?Our Expertise

We design events that build community and spotlight talent. We believe an event is more than a performance—it’s a shared experience where fans, artists, and partners connect.

Skeelz

“We don’t just throw parties — We create unforgettable atmospheres.”

Skeelz leads SWG with a passion for elevating nightlife and cultural experiences through innovative concepts and strategic partnerships.

Skeelz

Visionary. Creator. Cultural Connector.

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Friends & Partners

We amplify your reach. SWG events provide labels and talent with engaged, multicultural audiences. SWG’s commitment to excellence has earned us trust from artists, venues, and sponsors alike. We’re not just event organisers – we’re pioneers helping African music claim its place on the world stage.